Gourav R

Complete SEO Action Plan

Covers on-page, technical, and off-page strategies to help you rank higher

CRAWLING & INDEXING

  • URL is indexed
  • Important content indexed
  • Returns a 200 status code
  • Indexable by robots meta tag and X-robots-tag
  • URL not blocked by robots.txt file
  • Sitemap file location defined in robots.txt
  • Sitemap file submitted to search engines
  • URL is discoverable via internal links/navigation
  • Content is available at a single, canonicalized URL
  • Google-selected canonical matches user-selected canonical
  • No canonical/indexation mixed-signal errors
  • Friendly URL structure
  • Important CSS, JS, and images not blocked by robots.txt
  • Are there any redirects other than 301?
  • Are there any 5xx errors?
  • Are images ALT tags in use?
  • Is the website W3C Compliant?

META & STRUCTURED DATA, PAGE-LEVEL & ELEMENTS ANALYSIS

  • Are all page titles under 65 characters? (570 pixels)
  • Are any Page Titles under 30 characters?
  • Are any page titles being duplicated without canonical/pagination?
  • Any signs of keyword cannibalization?
  • Is the primary keyword/phrase close to the start?
  • Are page titles descriptive of the page content?
  • Are any page titles missing?
  • Are all Meta Descriptions unique and descriptive?
  • Are any Meta Descriptions missing?
  • Are any Meta Descriptions being duplicated without canonical/pagination?
  • Are any Meta Descriptions below 70 characters?
  • Are Meta Keywords in use?

CONTENT

  • Are all fonts large enough to read clearly?
  • Are hyperlinks clear?
  • Could font color be considered too light?
  • Are there clear primary and supplementary content types?
  • Is content Evergreen or Fresh?
  • Are there any thin pages? < 200 words of content?
  • Does the website carry an up-to-date Privacy Policy?
  • Is there any duplicate content internally?
  • Is there any duplicate content externally?
  • Is any content scraped from external sources?
  • Is the contact page easy to find and use?
  • Content Gap Analysis
  • Copy and classification checks
  • Has page grammar and spelling been checked?
  • Content organized with hierarchical HTML tags
  • Content is keyword-targeted
  • Content doesn't violate Google's Quality Guidelines
  • Avoids intrusive interstitials
  • Avoid heavy ads above the fold
  • Content isn't loaded in an iFrame
  • Lazy-loaded content is visible in the viewport
  • Supports paginated loading for infinite scroll
  • Current publication and updated dates
  • Clear who the author and/or publisher Is
  • Content doesn't trigger Google Safe Search filters
  • Hidden text
  • Cloaking
  • Doorway pages
  • Are there too many ads on any pages?
  • Does the website bombard you with popups?
  • Does the website carry clear Call to Action?
  • Does each page have a clear H1 tag?
  • Are H2's being used across the site?
  • AI content detect

KEYWORD ANALYSIS

  • Site keyword research for Benchmarks
  • Brand search - Does the homepage come up #1 when searched?
  • Is there evidence of keyword duplication or overuse?
  • Are keywords in Page Titles?
  • Are keywords in H1?
  • Are keywords in H2?
  • Are keywords in Meta Description?
  • Are keywords in the main page document?
  • Make sure that your target keyword is included in your opening paragraph

BACKLINKS

  • Backlink health & Score
  • Spammy domains
  • Has disavow file been created and checked?
  • Anchor Text Use
  • Backlinks lost
  • Broken Backlinks
  • Are there large number of backlinks from 1 domain or more?
  • Domain Age
  • Total Number of Backlinks
  • Total Number of Linking Root Domains
  • URL has relevant backlinks
  • Disavow file doesn't block important links
  • Create social media profiles on the platforms your target audiences hang out on
  • Get on LinkedIn Pulse
  • Do guest podcasting

MOBILE

  • Responsive check
  • Popups/Interstitials
  • Mobile Page Size
  • Image use
  • Image optimization
  • Image resizing
  • Search console errors
  • AMP Check
  • Mobile UX issues (see UX)
  • Mobile Navigation
  • Use of video on mobile
  • Are buttons and links easy to click?
  • Is the Favicon being displayed in mobile SERPs?
  • Parity checks - Content, Meta & Directives the same as desktop?
  • Mobile Testing

SPEED

  • Content fully loads within a reasonable time
  • URL passes Google's Core Web Vitals assessment
  • Address common speed traps
  • General website speed check
  • Desktop website Speed Checks in the Search Console
  • Mobile website Speed Checks in the Search Console

SECURITY

  • Malware & Security Checks
  • Is an HSTS policy in place?
  • No hacked content, malware, or other security issues
  • Using the main protocol on all website pages (HTTP / HTTPS)?
  • Does the website have a valid SSL certificate?

INTERNATIONAL & MULTILINGUAL SITES

  • Signal location targeting
  • Valid hreflang annotation
  • Page language is obvious
  • Avoid automatic redirection
  • Does the website have an international audience?
  • Is the website being translated without errors?
  • Is the website using an international URL structure?
  • Are the correct localized web pages being used?
  • Does the website have backlinks from target countries?
  • Is the website Multilingual, Multiregional or both?

GOOGLE

  • Install Google Analytics 4
  • GA duplication check
  • Setup Search Console
  • Search console errors
  • Google cache analysis
  • Presence of a sitemap.xml file
  • The discrepancy between indexed pages in Google and Sitemap
  • Invalid pages in the sitemap
  • Negative search results for the brand
  • Is there a Google News sitemap.xml file?
  • Any manual actions
  • Any crawl errors
  • Optimize your posts for Google website links
  • Optimize your posts for Google featured snippets

WEBSITE ARCHITECTURE

  • Pagination checks
  • Use short URLs
  • Site Visualization Checks
  • Internal redirects
  • Redirect chains & Redirect loops
  • Robots.txt present?
  • Are pages being correctly blocked by Robots.txt?
  • Site Structure & Silo Use
  • Category Use (ecomm)
  • URL naming convention - is this well optimized?
  • Error Pages 404
  • Are Tag Pages being used?
  • Is the website using a Breadcrumb trail?
  • Is primary navigation easy to use?
  • Footer navigation checks?
  • Menu setup and use

TECHNICAL SEO CHECKS

  • Does the website use Subdomains?
  • Does the website carry a Favicon?
  • Site Uptime
  • Broken / Redirected Internal/External Links
  • Javascript Use
  • Is the .htaccess file configured correctly?
  • Blacklist check
  • Structured Data & Schema Use
  • Are there any Chrome Console Errors?
  • Is CSS being minified?
  • Is every website page secure and without errors?
  • Are there any canonical errors?
  • Can the website be crawled and used without Javascript on?
  • Check all sites on the webserver
  • Check domain history
  • Accessibility Checks
  • HTML Validation
  • Is the website using a Cookie Acceptance notice?

IMAGES/VIDEO

  • How many images are used sitewide?
  • Are images being optimized?
  • Are ALT tags being regularly used?
  • Are there any dead images?
  • Are too many stock images used?

COMPETITION ANALYSIS

  • Top 3-5 competitors identified?
  • Has the competition been benchmarked?
  • Competitor top 10 keywords
  • Competitor average search positions
  • Top ranking keywords

LOCAL SEO

  • Does the website need and gain traffic from local audiences?
  • Are local title tags being used?
  • Is local structured data being used?
  • Set up and optimize Google My Business

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Gourav R

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