Tiace
Tiace is a specialized furniture studio under the StudioAsa umbrella that required a visually striking digital catalogue to showcase their luxury collections. The goal was to create a digital presence that mirrored the craftsmanship of their physical pieces, focusing heavily on premium aesthetics and fluid motion. By prioritizing brand alignment and visual storytelling, I developed a platform that serves as a sophisticated portfolio for their high-end clientele.
Project Concept
Building a high-end digital furniture catalogue with premium motion design.
The Challenges
The main hurdle was translating strict brand guidelines into a functional website while dealing with the technical demands of a media-heavy design. We went through many rounds of iterations to get the look and feel exactly right, and because the site uses heavy animations to achieve that 'premium' look, we had to move the entire setup to Cloudways hosting to ensure we didn't hit server node limits.
The Solutions
I customized a professional theme to fit the studio’s unique needs, integrating advanced animations that give the site its high-end, dynamic character. To support the heavy assets and keep the experience smooth, I configured a dedicated cloud hosting environment on Cloudways. This setup allows the animations to run flawlessly without compromising the stability of the digital catalogue.
The Results
The client is extremely happy with the final product as it gives them the elite digital presence they were looking for. Even though our primary focus was on branding rather than aggressive SEO, the site has seen a natural growth in interest. Our recent data shows an 80% increase in active users over a seven-day period, confirming that the new look is successfully attracting their target audience.